Logos

I think that the Target is very successful. It clearly depicts the name of the company in the visual, and it also stands out. This simply "target" can be seen and recognized anywhere. Not only does this logo symbolize the name, but the feelings and attitude the store has grown to embody. People of all ages would be able to spot and identify the Target logo.

 The Kodak logo no only resembles a K, but also a flash, especially because of the color. This may also help people recognize that is related to a camera, despite the renown name. Although I am not a fan of yellow and red together, I think that the yellow is important because it looks like a flash from a camera. The red also makes it pop. I think this is a successful logo that is well-known from all age groups.



The FedEx logo is one of my favorites because it has the name of the brand in the logo, but it also includes the hidden arrow between the E and the X to demonstrate something going some where, which works for this shipping company. It also pops because the colors are almost complimentary. It is plain, and simple and gets the idea across.


The Toys R Us logo is obviously geared towards kids, and is definitely successful. Despite the fact that all kids love toy stores, the colorful logo can be spotted from miles away. It is fun and inviting from the font and colors, which also makes it very effective. This logo can be recognized throughout families all across the country, and maybe even the world.

Amazon has become a very popular website, with a very thoughtful and successful logo. It is plain, and simple with a creative hidden meaning. The arrow from the A to the Z shows that this online store has everything from A to Z, which they really do. It is recognizable and known by almost everyone. The simplicity makes it work, considering there is a lot going on within the website.